person holding camera lens
Community
Andrew Jackson

Client Survey 2022 Results

In March and April this year, we sent out our first survey to all our online growth clients. The goal was to get honest feedback on how we are doing. We mad the survey anonymous or clients could leave their name if they wanted to. Here are the results and some of our key takeaways.

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black flat screen computer monitor
Digital Marketing
Andrew Jackson

6 Improvements for WordPress Website Hosting for 2022

At North Shore Digital, we’ve invested a lot in 2022 to improve our WordPress hosting and technical infrastructure in order to improve speed, security and technical optimization for SEO. Here are our top 6 recommendations for professional WordPress website hosting that you should have.

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person holding black iphone 4
Digital Marketing
Andrew Jackson

Local SEO Citations & Adding Your Business to Apple Maps (Guide)

In order to rank locally for your industry keywords it is important to add your site to local directories that use a consistent NAP (name – address – phone number). You may have heard this be referred to as ‘local citations’. For some directories, we will add for you. However, for others like Apple Maps we require client verification.

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Our Company Retreat in Pemberton May 2022
Community
Andrew Jackson

Our Company Retreat in Pemberton

Last week, some of the North Shore Digital team were able to spend two days together planning, working, relaxing, socializing and getting to know each other better at a company retreat in Pemberton, BC.

We had a blast and we’d like to share why we did it and what we got out of it.

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Toronto Financial District Hub Financial
Blogging
Andrew Jackson

Welcome to Financial Services Marketing

We’re excited to announce the launch of our new sister website: Financial Services Marketing.

The time to commit to online transformation and digitization for financial advisors is now. We’re here to help.

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Haunted House User Experience
Digital Marketing
Jan Caynap

How to NOT Have a Haunted House User Experience

If you’ve been in a haunted house before then you must have felt terrified, anxious, uncomfortable, nauseous, overwhelmed, and eager to find the nearest exit – these emotions are sometimes what users experience when they visit a website for the first time. Thus, we will call this a Haunted House User Experience.

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Top 5 Ways to Use Our Website Ticket System1 637x478 1
Digital Marketing
Andrew Jackson

The Top 5 Ways to Use Our Website Ticket System

We recently introduced a ticket system and we’ve had positive feedback from clients.

Send us a ticket anytime of the day and our team will work on it as soon as possible.

Here are the top 5 examples of how clients currently use it.

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goq27rhol3s scaled 1024x7681 1
Blogging
Andrew Jackson

Website Best Practices for Financial Services

We work with over a dozen financial services companies.

They range from independent financial advisors with smaller assets under management (AUM) to large MGAs with 1000s of advisors in BC and Canada.

This article summarises the insights from our digital marketing campaigns.

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how to promote your blog post,how to promote your next blog post
Blogging
Andrew Jackson

How to Promote Your Blog Post? 15 Minute Checklist with Pro Tips

What to do after you’ve published a blog? Don’t just sit there and expect traffic to come flooding in… Go promote it with this 15 minute checklist.
For a business lead generation website, the answer is simple: create more content.

Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.

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call tracking for digital marketing, call tracking for small businesses, call tracking for marketing
Digital Marketing
Ira Thomson

Why We Use Advanced Call Tracking with CallRail

One of the most important leads we measure are phone calls. Although we always set up campaigns with standard phone call tracking from the beginning, we also offer advanced Call Tracking through integration with CallRail, an advanced Call Tracking software & platform and widely considered the leader in call tracking.

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How to choose a WordPress theme,how to choose a wordpress theme
Blogging
Andrew Jackson

Top 5 things to consider when Choosing a WordPress theme

Finding a theme that suits your site’s purpose is the first thing we need to look at. What do you want your user experience to be? Is your site aimed at getting and converting leads or is it showcase of your work? Once you have worked out how your site will function using specific keywords in the theme store search bar will narrow it down to themes that have been made for that purpose. For example if we are creating a website for an insurance Broker searching keywords such as “Finance Theme” or “Insurance Theme” will bring up themes that have been made for this purpose. These themes will likely come will all sorts of plugins and editors, some of our favorite editors to recommend are Elementor, WP Bakery and Gutenberge. These can be really helpful especially when it comes to the next tip – Responsiveness

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How and Why to Blog: Strategy & Tips for Business Blogs
Blogging
Andrew Jackson

How and Why to Blog: Strategy & Tips for Business Blogs

I often get asked ‘what can I do to boost the SEO of my website?’ Or ‘how can I rank for our main industry keywords?’

For a business lead generation website, the answer is simple: create more content.

Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.

Read More »