Skip to content

DIGITAL MARKETING

WHAT IS DIGITAL MARKETING

Digital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.

A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.

As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.

MEETING CUSTOMER
REQUIREMENTS

Embarking on digital marketing is about more than meeting customer demands; it’s a transformative task that can drive inbound leads and broaden your client list.

In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.

THE MOST EFFECTIVE
FORM OF MARKETING?

Digital marketing isn’t just a savvy tactic; it’s the most cost-effective form of marketing available.

Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.

The marvel of modern technology has played a pivotal role in global business success.

A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.

10 Key Digital Marketing Services Every Small Business Needs

1. Website Design

Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.

2. Google Ads

Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.

3. Search Engine Optimization (SEO)

SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords

4. Google Business Profile (GBP)

GBP is essential for local businesses these days to drive more new customers and traffic to your website

5. Reputation Management

How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.

6. Content Marketing

Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.

7. Social Media Marketing

Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do. 

8. Marketing Automation

Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.

 9. Analytics & Reporting

You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.

 10. Website Maintenance & Hosting

Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.

WHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES

TARGETING RELEVANT CUSTOMER AUDIENCES

The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.

Rectangle 1477
COST-EFFECTIVE MARKETING

Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.

A NEW MARKETPLACE

Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.

GET HELP WITH DIGITAL MARKETING

Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.

How can digital marketing agencies help your business

A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.

The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.

Improve Efficiency and Productivity

Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.

Become an ONLINE Industry Leader

A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.

Long Term Impact on Your Business

Digital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.

SUMMARY

Digital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets. 

How we do digital marketing differently at North Shore Digital?

1

Business Consulting

We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.

2

Digital Marketing Strategy

We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.

3

Branding & Differentiation

Every company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.

4

Analysis & Consultations

You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.

WORK WITH US let’s get started

badge highlevel
Consumer Choice Award - Best SEO Company on North Shore of Vancouver
badge cloudways
affiliation google partner
badge BBB accredited biz transparent
cloudflare partner network logo
NSD Logo Horizontal Colour

North Shore Digital is an award-winning digital marketing agency based out of North Vancouver, BC. We are experts in lead generation, ROI analysis, Google Ads and SEO for landscapers, home services, construction, health practices and private schools.

Follow Us

© 2024 North Shore Digital | All Rights Reserved