Get Lucky with your SEO this Saint Patrick’s Day
Looking to bring in some extra green this Saint Patrick’s Day? Then you’ll want to make sure your small business is taking advantage of all the potential search traffic out there. After all, what good is finding a pot of gold at the end of the rainbow if your website isn’t ranking high enough for people to see it? Fortunately, with a little effort and know-how, getting your small business’ SEO up to par doesn’t have to be difficult.
What is Successful SEO?
Before we get started on tips, let’s first answer the question: what exactly is successful SEO? In short, successful SEO is making sure your website appears as high as possible in search engine results pages (SERPs) for relevant queries.
Why Does a Successful SEO Strategy Matter?
Given that organic search traffic accounts for 53.3% of all website traffic, it’s no wonder successful SEO is essential for small businesses. After all, if people can’t find you online, they certainly can’t buy from you.
Now that we know why search engine optimization is so important, let’s review the 7 simple tips to get you started with a successful SEO strategy.
7 simple tips to get you started with successful Search Engine Optimization
1. Do your keyword research – know what keywords to target
Keyword research is an essential first step in any successful SEO strategy. By understanding which keywords your target audience is using to search for businesses like yours, you can make sure that your website is optimized for the right terms. Not sure where to start? Try using a keyword research tool like Google Keyword Planner or semrush.com to find popular keywords related to your business and start including them throughout your website content, titles, and meta descriptions.
You can also use Google Trends to get an idea of how popular a particular keyword is over time. This will help you determine whether it’s worth targeting that keyword in your SEO strategy or not. For example, the keyword “Saint Patrick’s Day” is trending higher this year than it was in past years, so targeting that keyword could be a good idea if you’re looking to draw in extra traffic from people celebrating the holiday.
Tip: Create content that uses long tail keywords that match the search intent of your customers. Gone are the days of being able to easily rank for a targeted keywords like “Saint Patrick’s Day Events.” Instead direct your SEO efforts on long tail keywords like “Saint Patrick’s Day Parties in Vancouver.” Even if the search volume is lower when you target long tail keywords, these search terms are going to be more accurate for your offering.
2. Optimize your website for those keywords
Use relevant keywords throughout your website – Once you’ve identified the keywords you want to target, it’s important to use them throughout your website content, titles, and meta descriptions. This will help search engines understand what your website is about and rank it higher for those terms.
In addition, make sure to use semantically related keywords (keywords that are similar in meaning) as well. This will help you reach more people who may not have specifically searched for your target keyword, but who may be interested in what you have to offer.
For example, if you’re a small business that sells Saint Patrick’s Day-themed merchandise, you may want to target the keyword “Saint Patrick’s Day gifts” in your SEO strategy. But you should also use related keywords like “Irish gifts,” “St. Patrick’s Day decor,” and “Shamrock gifts” to reach as many potential customers as possible.
3. Make sure your website is mobile-friendly
With so many people using their smartphones and tablets to search for businesses online, it’s important that your website is optimized for those devices. In addition, Google now uses mobile-friendliness as a ranking factor in its search results, so having a responsive website will help you rank higher on Google searches made from mobile devices.
There are a few different ways to make sure your website is mobile-friendly. The first is to use a responsive design, which means that your website will automatically adjust to fit the screen size of any device. Alternatively, you can create a separate mobile version of your website that’s specifically designed for smaller screens.
If you’re not sure whether your website is mobile-friendly, Google has a free tool you can use to test it.
4. Deliver a fast and error-free experience
Make sure your website is fast and error-free – Another factor that Google takes into account when ranking websites is page speed and how many errors they contain. This means that if your web page loads slowly or contains a lot of errors, it’s likely to rank lower in Google’s search results.
There are a few different ways to speed up your website, including using a content delivery network (CDN), optimizing your images, and minifying your code. You can also use Google’s PageSpeed Insights tool to get a detailed report on what areas of your website need improvement and how you can fix them. These are considered technical SEO strategies. Contact us for help setting up your technical SEO.
In addition, you can use Google’s Search Console to find and fix errors on your website. This includes errors like 404 (page not found) errors, duplicate content, and broken links.
5. Publish high-quality content that will rank well in search engines
One of the most important things you can do to improve your SEO is to publish high-quality content that will rank well in search engines. This means creating content that’s relevant to your target keywords, writing articles that are well-researched and informative, and using keyword density to make sure your content is optimized for SEO. Learn more about writing business blogs that rank in our how-to guide.
It’s also important to regularly update your existing content and add new articles, as this will help you maintain a high ranking in Google’s search results.
If you’re not sure how to improve your SEO, there are a number of online resources available that can help. For example, Moz has an excellent guide on how to optimize your website for search engines, and Google offers a variety of helpful tutorials on its Webmaster Tools site.
6. Promote your content through social media and other channels
Once you’ve published high-quality content, it’s important to promote it through social media and other channels. This will help you reach a wider audience and get more people to link to your site, which is a major factor in Google’s ranking algorithm.
There are a number of ways to promote your content, including:
– Sharing it on social media sites like Twitter, Facebook, and Google+
– Posting it on forums and discussion boards
– Submitting it to content aggregators like Reddit and Digg
– Including it in email newsletters
By promoting your content marketing through these channels, you can significantly improve your SEO.
7. Monitor your results and make changes as needed
Finally, it’s important to monitor your results and make changes as needed. If you notice that your website’s ranking has decreased or that you’re not getting the traffic you expected, then it’s time to make some changes to your SEO strategy.
One way to do this is by using a tool like Google Analytics, which will help you track your website’s traffic and see where your visitors are coming from. This can give you valuable insights into what’s working and what isn’t, so you can make the necessary changes to improve your SEO.
Don’t Leave Your SEO to Luck This Saint Patrick’s Day
Luck is not a factor when it comes to successful SEO. If you want your website to rank well in search engines, you need to implement a strong SEO content strategy and create blog posts that rank high in Google Search.
Get Help Demystifying the Google Algorithm
The Google algorithm is a complex system that takes into account hundreds of factors to determine where a website should rank in the search results. However, there are a few key things that you can do to improve your website’s ranking.
If you’re not sure where to start, contact us today and we’ll help you demystify the Google algorithm and create a successful SEO content strategy for your business.
Carly is a strategic digital marketing professional with more than ten years of content marketing experience.