PROVEN RESULTS
8,318 website conversions
(calls, forms, find a store clicks, downloads)
1,349% increase in traffic
from all devices since 2018 to website
5,869 new monthly users
up from an average of 500 in 2018
The Facts
Durable solutions, endless possibilities
ROMEX North America is the exclusive supplier of the German-engineered ROMEX hardscape solutions product line throughout Canada and provides not only the products, but also expert advice and planning, estimates, installer training, and world-class follow-up and customer service.
TOM KIRK
“North Shore Digital’s constant support and timely service is something I would recommend to any business or website owner.”
Head Office
Phone Number
Services
Supplier and consultant for ROMEX permeable paving and jointing, gravel binding
Service Areas
Canada and USA
THE MISSION
In 2018 Andrew worked closely with the co-founders of ROMEX Canada to build a separate website that showcased the products, projects and reasons to choose ROMEX over other products. Before the launch of this website, ROMEX Canada was just a duplication of the limited global site.
ROMEX Canada has grown and ventured into other parts of Canada with a big presence in Ontario. They have also formed ROMEX North America with the rights to the US market. Because of this impressive growth, the scope and partnership with North Shore Digital has grown, too.
THE STRATEGIES
1
Build three independent but interlinked websites: one for the corporate entity of ROMEX North America, and then two national sites for Canada and the US in order to rank locally for their main keywords
2
Build useful educational content on all websites that showcase why ROMEX is better than other competitors even though it is a relative newcomer in the market and offers a different way of doing things
3
Implement different advertising campaigns that really help the content reach a wider audience through YouTube ads that grow the ROMEX YouTube channel and display ads that help retarget visitors to the website
KEY SERVICES
THE TRANSFORMATION
ROMEX Canada has transformed from a young start-up to a global player in scope and size as now they have become the exclusive consultant and supplier for USA and Canada as ROMEX North America.
This transformation has been underpinned by ROMEX’s digital strategy and content that informs, educates and helps its target audience buy and use their products and services.
