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ROMEX NORTH AMERICA

PROVEN RESULTS

8,318 website conversions

(calls, forms, find a store clicks, downloads)

1,349% increase in traffic

from all devices since 2018 to website

5,869 new monthly website users

(in 2018 it was 500)

The Facts

Durable solutions, endless possibilities

ROMEX North America is the exclusive supplier of the German-engineered ROMEX hardscape solutions product line throughout Canada and provides not only the products, but also expert advice and planning, estimates, installer training, and world-class follow-up and customer service.

COO & Co-Founder of ROMEX North Amercia

TOM KIRK

COO & Co-Founder of ROMEX North Amercia

“North Shore Digital’s constant support and timely service is something I would recommend to any business or website owner.”

Head Office

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Service Areas

Supplier, installer and consultant for ROMEX permeable paving and jointing, gravel binding

Canada and USA

THE MISSION

In 2018 Andrew worked closely with the co-founders of ROMEX Canada to build a separate website romexcanada.com that showcased the products, projects and reasons to choose ROMEX over other products. Before the launch of this website, Romex Canada was just a duplication of the limited global site. 

As ROMEX Canada has grown and ventured more into other parts of Canada with a big presence in Ontario as well as the formation of ROMEX North America with the rights to the US market, the partnership with North Shore Digital has grown, too. 

THE STRATEGIES

1

Build three independent but interlinked websites: one for the corporate entity of ROMEX North America, and then two national sites for Canada and the US in order to rank locally for their main keywords 

2

Build useful educational content on all websites that showcase why ROMEX is better than other competitors even though it is a relative newcomer in the market and offers a different way of doing things

3

Implement different advertising campaigns that really help the content reach a wider audience through YouTube ads that grow the ROMEX YouTube channel and display ads that help retarget visitors to the website

THE TRANSFORMATION

ROMEX Canada has transformed from a young start-up to a global player in scope and size as now they have become the exclusive installer and supplier for USA and Canada as ROMEX North America. 

This transformation has been underpinned by ROMEX’s digital strategy and content that informs, educates and helps its target audience buy and use their products and services. 

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North Shore Digital is an award-winning digital marketing agency based on the North Shore of Vancouver. They are specialists in SEO and Google Ads for small to medium sized businesses. Their focus is lead generation and ROI calculation for home services, trades, health practices and private schools.

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