DOUBLED ORGANIC WEBSITE TRAFFIC from highly relevant audience
RANKGED NUMBER 1 for highest keyword volume searches of West Vancouver Private School & #2 for North Vancouver Private School
GREATLY EXCEEDED ADMISSIONS INQUIRY TARGETS to reach school capacity with substantial wait list
The International School of Vancouver
“North Shore Digital has been a wonderful partner. Their expertise in SEO in particular, helped us make efficient and high impact changes to our website. (Besides all of that, they are fun to work with, too) Highly recommend!
Ira (Director of Product & Founder) worked at Mulgrave from 2018-2020 as a Digital Marketing Specialist
Mulgrave School was not properly tracking digital results and ranking relatively poorly online compared to competitor schools.
Ira’s role was to help determine online results and increase online awareness and engagement from West Vancouver, North Vancouver & Vancouver audiences.
Set up comprehensive analytics and customized reporting for every online platform and campaign
Execute a Paid Ads (Google & Meta) strategy targeting key priority admissions grade levels as well as external school programs such as the summer program
Improve website foundational SEO & make recommendations and school for content SEO
In just over a year Mulgrave doubled their organic traffic from Google Search.
Mulgrave went from being ranked well off Google Page 1 for 8 of their 10 priority and high volume independent school keywords to being ranked on page 1 for all 10 keywords and in the top 3 spots for 8 out of 10.
Through comprehensive analytics and reporting North Shore Digital identified digital platforms and consultants that weren’t performing well for Mulgrave and they were able to achieve substantial cost savings and much better return on investment for Paid marketing campaigns.
All this led to a substantial increase in relevant admissions inquiries from target locations which created high admissions demand and a long wait list for the school.