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MULGRAVE school

PROVEN RESULTS

DOUBLED ORGANIC WEBSITE TRAFFIC  from highly relevant audience

RANKGED NUMBER 1 for highest keyword volume searches of West Vancouver Private School & #2 for North Vancouver Private School

GREATLY EXCEEDED ADMISSIONS INQUIRY TARGETS to reach school capacity with substantial wait list

The Facts

The International School of Vancouver

Mulgrave School is an independent non-denominational, co-educational, university-preparatory school in West Vancouver, Canada. It has approximately 80 students in every grade and uses all IB programs. The school is located on the side of the Cypress Group mountain range and off Exit 8 of Highway 1.

Director of Marketing, Mulgrave School

Nadine Pettman

Director of Marketing, Mulgrave School

“North Shore Digital has been a wonderful partner. Their expertise in SEO in particular, helped us make efficient and high impact changes to our website. (Besides all of that, they are fun to work with, too) Highly recommend!

Ira (Director of Product & Founder) worked at Mulgrave from 2018-2020 as a Digital Marketing Specialist

THE MISSION

Mulgrave School was not properly tracking digital results and ranking relatively poorly online compared to competitor schools.

Ira’s role was to help determine online results and increase online awareness and engagement from West Vancouver, North Vancouver & Vancouver audiences.

THE STRATEGIES

1

Set up comprehensive analytics and customized reporting for every online platform and campaign

2

Execute a Paid Ads (Google & Meta) strategy targeting key priority admissions grade levels as well as external school programs such as the summer program

3

Improve website foundational SEO & make recommendations and school for content SEO

THE TRANSFORMATION

In just over a year Mulgrave doubled their organic traffic from Google Search.

Mulgrave went from being ranked well off Google Page 1 for 8 of their 10 priority and high volume independent school keywords to being ranked on page 1 for all 10 keywords and in the top 3 spots for 8 out of 10.

Through comprehensive analytics and reporting North Shore Digital identified digital platforms and consultants that weren’t performing well for Mulgrave and they were able to achieve substantial cost savings and much better return on investment for Paid marketing campaigns.

All this led to a substantial increase in relevant admissions inquiries from target locations which created high admissions demand and a long wait list for the school.

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North Shore Digital is an award-winning digital marketing agency based on the North Shore of Vancouver. They are specialists in SEO and Google Ads for small to medium sized businesses. Their focus is lead generation and ROI calculation for home services, trades, health practices and private schools.

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