PROVEN RESULTS
157 calls & inquiries
from organic search with no ads
8,941 engagement events
on website in first 6 months
75 RANKING KEYWORDS
in less than 12 months. Up from 12
The Facts
Proudly serving Vancouver’s Lower Mainland for over 25 years
Can-Am A/C was founded in 1988 and continues to experience rapid growth, driven primarily by our outstanding reputation for the quality of work and our amazing team.
JESSE FINESTONE
Office Locations
Phone Number
Services
HVAC, AC installation, furnace installation, repairs, servicing
Service Areas
Lower Mainland Vancouver
THE MISSION
In June 2022, Jesse Finestone and North Shore Digital worked together on the launch of a new website along with local SEO campaigns to give Can Am Air Conditioning a bigger brand presence and visibility in Google Search.
Since Can Am is a B2B service and they are thriving with a full schedule of jobs already booked, we took the route of futureproofing the company through SEO. There was no need to run ads to get more jobs at that time.
THE STRATEGIES
1
Build out a best-in-class website that represents Can Am and the brand better
2
Run local SEO campaigns through on-page SEO and Google Business profile without ads in order to get more visibility in Google Search
3
Set up Google Analytics 4 and proper tracking of digital marketing campaigns and results
KEY SERVICES
THE TRANSFORMATION
Digital marketing has supported Can Am and Jesse’s growth over the last 12 months.
They now have a best-in-class website and have brand visibility and reach through Google Search.
They rank for 75 keywords whereas 12 months ago they ranked for 12.
Even though we weren’t directly running campaigns to drive inquiries, Can Am’s growth in SEO and visibility has led to 157 calls and inquiries from organic Google searches.
