Introduction
We might be a little biased, but investing in a digital marketing agency can be one of the most beneficial ways to grow your business. Partnering with an agency gives you access to a team of specialists at a fraction of the cost of a full-time employee.
It’s an impossible ask to have one internal staff be trained in website development, search engine marketing (SEO), paid ads, social media marketing, marketing automation, and anything else trending at the moment in the world of marketing that you might want to explore!
Working alongside a team of digital marketing experts can help you get the most out of your online marketing efforts— but understanding the roles and expectations of each party involved is key to getting the best results. Let’s explore how working with a digital marketing agency can benefit your business and how you can get the most out of your agency partnership by designating a marketing coordinator internally.
The Role of a Digital Marketing Agency
A digital marketing agency’s job is to assess your business needs and develop a comprehensive marketing strategy that aligns with your goals.
Some of our specific roles as a digital marketing agency include:
- Developing marketing plans, goals, strategies, activities, and metrics
- Increasing online lead generation in the form of calls, emails, and form submissions
- Strategic marketing consultations and regular coaching calls to review progress
- PPC advertising (specifically Google Ads search, display, retargeting campaigns, and local search ads)
- Search Engine Optimization (increasing rankings and clicks from Google search through local SEO, targeted SEO, foundational SEO, and technical SEO)
- Creating and optimizing website content ranging from full website redesigns to publishing landing pages and new blog content
- Helping companies establish more awareness and engagement with their target audience
- Social media marketing (strategy, posts, and metrics)
- Email marketing (automations, newsletters, drip campaigns)
- Analytics and reporting (including measuring success metrics)
Agencies may also specialize in specific areas such as PR, branding and graphic design, video marketing, or hands-on social media management.
North Shore Digital specializes in lead generation, search engine marketing, website marketing, PPC, SEO, and content marketing.
Having an experienced digital marketing team in your corner allows you to focus on the day-to-day operations of running your business, without needing to hire and manage a whole team of experts yourself.
What’s the difference between a Marketing Agency and Marketing Coordinator?
A marketing agency and a marketing coordinator have very different roles when it comes to the execution of marketing.
A marketing agency is a professional service provider that helps businesses develop and execute effective marketing strategies.
Digital marketing agencies are made up of teams of experienced professionals with specialized skills and expertise. They work with clients to create and implement marketing plans, strategies, and campaigns.
A Marketing Coordinator helps with coordinating and scheduling marketing activities and is typically an internal position of the client who helps foster communication and manages projects that involve the agency. They are an in-house full or part-time staff member who are part of your internal team.
An agency, on the other hand, is more like a consultant, they are external to your core team and should not be involved in the day-to-day activities of your organization, unless this is included in the specific scope of a social media marketing plan, for instance.
An agency works on your monthly campaigns and provides feedback and analysis on how to improve them.
A strong agency will work with dozens of different companies every month on their campaigns and it’s important to be aware of limited time and resources that an agency may have to dedicate to one single client.
At North Shore Digital, we have a policy for any task that is sent through our ticket system, urgent means we can complete a task within 72 hours.
A marketing agency provides professional marketing services typically on a retainer model or limited scope of time and services, whereas a marketing coordinator is a specific role within your marketing department that looks after the day-to-day activities within your company.
