You can run your company’s marketing campaigns in lots of different ways.
One of the most efficient and economical ways is to work with an agency that provides a team of experts that would be cost-prohibitive to hire internally.
To get the most out of working with an agency, appoint someone internally to the role of internal Marketing Coordinator.
A Marketing Coordinator helps coordinate and communicate between important stakeholders and help with such things as daily updates.
Provided you are aligned with an agency in terms of goals, metrics and expectations, working with a top marketing agency should have fantastic ROI, growth, and impact on your business.
We might be a little biased, but investing in a digital marketing agency can be one of the most beneficial ways to grow your business. Partnering with an agency gives you access to a team of specialists at a fraction of the cost of a full-time employee.
It’s an impossible ask to have one internal staff be trained in website development, search engine marketing (SEO), paid ads, social media marketing, marketing automation, and anything else trending at the moment in the world of marketing that you might want to explore!
Working alongside a team of digital marketing experts can help you get the most out of your online marketing efforts— but understanding the roles and expectations of each party involved is key to getting the best results. Let’s explore how working with a digital marketing agency can benefit your business and how you can get the most out of your agency partnership by designating a marketing coordinator internally.
The Role of a Digital Marketing Agency
A digital marketing agency’s job is to assess your business needs and develop a comprehensive marketing strategy that aligns with your goals.
Some of our specific roles as a digital marketing agency include:
- Developing marketing plans, goals, strategies, activities, and metrics
- Increasing online lead generation in the form of calls, emails, and form submissions
- Strategic marketing consultations and regular coaching calls to review progress
- PPC advertising (specifically Google Ads search, display, retargeting campaigns, and local search ads)
- Search Engine Optimization (increasing rankings and clicks from Google search through local SEO, targeted SEO, foundational SEO, and technical SEO)
- Creating and optimizing website content ranging from full website redesigns to publishing landing pages and new blog content
- Helping companies establish more awareness and engagement with their target audience
- Social media marketing (strategy, posts, and metrics)
- Email marketing (automations, newsletters, drip campaigns)
- Analytics and reporting (including measuring success metrics)
Agencies may also specialize in specific areas such as PR, branding and graphic design, video marketing, or hands-on social media management.
North Shore Digital specializes in lead generation, search engine marketing, website marketing, PPC, SEO, and content marketing.
Having an experienced digital marketing team in your corner allows you to focus on the day-to-day operations of running your business, without needing to hire and manage a whole team of experts yourself.
Who will Coordinate Marketing Activities for you?
With that being said, it’s important to consider who will be the point person at your company with an agency.
After working with clients in an agency setting for over a decade, we’ve seen what it takes for companies to achieve smashing success with an agency: a marketing coordinator.
The Role of a Marketing Coordinator
In cases where there is work that needs to be done on a daily or weekly basis, it often makes sense to bring an internal team member on board for support.
An in-house team member would typically take on the role of a Marketing Coordinator who handles the day-to-day tasks associated with managing your marketing while ensuring that your brand values are consistently represented across all channels.
The role requires organizational and communication skills, as well as great note-taking and the ability to manage multiple projects and tasks simultaneously.
A marketing coordinator is typically an entry-level or junior role within a marketing department.
The role of a marketing coordinator is to assist with various tasks and projects to support the overall execution of marketing strategies.
Some of the specific tasks and responsibilities that a marketing coordinator may have include:
- Helping with the development and execution of marketing plans and campaigns
- Doing updates to your website and implementing a social media strategy
- Promoting events and coordinating schedules for different marketing campaigns
- Helping create marketing materials, such as flyers, posters, or brochures
- Coordinating and communicating with management and other stakeholders such as an agency or contractors
- Ensuring data is accurate and up-to-date on important company platforms such as a CRM or email marketing software
The number one difference between a good and great agency relationship is having a marketing coordinator on your team.
This person acts as the liaison between your company and the agency, which truly frees your time up as a business owner or C-level executive.
What’s the difference between a Marketing Agency and Marketing Coordinator?
A marketing agency and a marketing coordinator have very different roles when it comes to the execution of marketing.
A marketing agency is a professional service provider that helps businesses develop and execute effective marketing strategies.
Digital marketing agencies are made up of teams of experienced professionals with specialized skills and expertise. They work with clients to create and implement marketing plans, strategies, and campaigns.
A Marketing Coordinator helps with coordinating and scheduling marketing activities and is typically an internal position of the client who helps foster communication and manages projects that involve the agency.
They play a critical role on your in-house marketing team.
To summarize, a marketing agency provides professional marketing services, whereas a marketing coordinator is a specific role within your marketing department.
How to make the most out of working with a marketing agency
To make the most out of working with a marketing agency, it is important to establish clear goals, metrics, and expectations.
This will help both the business and the agency to stay focused and aligned.
The key to success involves the following:
- Great communication with regular check-ins and monthly coaching calls
- A strong onboarding process where goals, metrics, and teams are aligned
- Providing great results in terms of business growth, revenues, and quality leads
- Clear reporting and analysis that shows the impact of our campaigns
- Always looking forward, iterating, and adapting to results and feedback
- Being reliable, dependable, and genuinely caring for a client and their business
- Showing that behind the numbers and the online activities are real humans
- Being transparent and if results are not what they should be finding out why
In addition to hiring a Marketing Coordinator, some key actions you can take to have a great partnership with an agency include:
- Being well-prepared and organized when working with the agency
- Providing clear direction on what you are looking to achieve
- Keeping the team updated on any changes or updates
- Be willing to try new things 🙂
- Tracking key data and metrics
- Being open to feedback and course corrections
With the help of a Marketing Coordinator and an effective agency relationship, you can be sure that your online marketing is in good hands. The combination of expert knowledge, experience, and great communication will lead to successful results.
North Shore Digital: Your Online Growth Partner
If you’re still on the fence about whether or not working with an agency is right for your business, contact us. We’d be happy to chat with you about your specific needs and see how we could help take your business to the next level.
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.