{"id":21660,"date":"2024-01-30T10:10:57","date_gmt":"2024-01-30T10:10:57","guid":{"rendered":"https:\/\/northshore.digital\/?page_id=21660"},"modified":"2024-03-27T13:03:00","modified_gmt":"2024-03-27T13:03:00","slug":"reporting-analytics","status":"publish","type":"page","link":"https:\/\/northshore.digital\/faq\/reporting-analytics\/","title":{"rendered":"Reporting &#038; Analytics FAQ"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-21660\" data-postid=\"21660\" class=\"themify_builder_content themify_builder_content-21660 themify_builder tf_clear\">\n    \t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_wnvw613 tb_first tf_w\">\n\t\t\t<span class=\"builder_row_cover tf_abs\"><\/span>\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_gtn3614 first\">\n\t\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_65zv614\">\n\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_pl1z614 first\">\n\t\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_liax20   \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<p><a href=\"\/faq\/\">faq<\/a> |<a href=\"https:\/\/northshore.digital\/reporting-analytics\/\"> REPORTING &amp; ANALYTICS<\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_6km7614  repeat \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<h1>REPORTING &amp; ANALYTICS FAQ<\/h1>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_zm8j160 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_oojr161 first\">\n\t\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_tc7t161   \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<p>REPORTING &amp; ANALYTICS FAQ<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_rc1x711 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_dmz1711 first\">\n\t\t\t\t\t<!-- module box -->\n<div  class=\"module module-box tb_vg67711 \" data-lazy=\"1\">\n    <div class=\"module-box-content ui  tb_default_color\">\n\t\t\t\t<div class=\"tb_text_wrap\"><div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-21367 themify_builder not_editable_builder in_the_loop\" data-postid=\"21367\">\n        \t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_edrr638 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_k5l8638 first\">\n\t\t\t\t\t<!-- module accordion -->\n<div  class=\"module module-accordion tb_65up638 \" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-0\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-0-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t1. What are the benefits of North Shore Digital's monthly reports?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-0-content\" data-id=\"acc-65up638-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>North Shore Digital&#8217;s reporting and analytics provide easy-to-understand monthly visual reports that include website analytics and keyword ranking tracking. These reports offer valuable insights into website performance, content strategy effectiveness, and overall digital marketing ROI, helping you understand what&#8217;s working and what isn&#8217;t.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-1\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t2. Why does data and analysis matter for digital marketing?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-1-content\" data-id=\"acc-65up638-1\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>By embracing a more data-driven approach, businesses can make informed decisions based on actionable insights rather than guesswork. Data-driven strategies enable businesses to optimize marketing efforts, improve customer targeting, enhance product offerings, and ultimately drive better results and ROI.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-2\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t3. How does North Shore Digital use conversion tracking to get results?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-2-content\" data-id=\"acc-65up638-2\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>North Shore Digital implements extensive conversion tracking for its clients to track when specific actions (macro and micro conversions) are completed on their websites or online platforms. This data helps identify the sources of conversions, such as Google Ads, SEO, or other channels, allowing for more targeted and effective allocation of marketing budgets. Additionally, conversion data is fed back into campaigns to optimize performance and improve targeting.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-3\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t4. What is advanced call tracking and how does it benefit businesses?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-3-content\" data-id=\"acc-65up638-3\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>Advanced call tracking, included in North Shore Digital&#8217;s full-service marketing programs, enables businesses to accurately measure the effectiveness of their marketing channels in generating leads and customers via phone calls. This tracking provides insights into the sources of calls (e.g., Google Ads, SEO), allows for call listening and lead qualification, and integrates results into monthly customized reports. By understanding which marketing channels are driving phone leads, businesses can optimize their marketing strategies and allocate budgets more effectively.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-4\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t5. Do you provide a customized marketing report?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-4-content\" data-id=\"acc-65up638-4\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>Yes, your analytics report is something we set up that is customized for your company based on the marketing program you are on and what the goals of your digital marketing are, which we determine during your month of onboarding.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-5\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-5-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t6. How do I see my report and when?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-5-content\" data-id=\"acc-65up638-5\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We provide a unique URL with a password so you can log in at any time and check your report. Your account strategist will send this via email to you once per month with analysis and recommendations based on the performance of the previous month. They will go over the results and any questions you may have in your monthly meetings.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-6\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-6-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t7. How big is the report?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-6-content\" data-id=\"acc-65up638-6\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>This depends on the marketing program you are on. For full-service clients, the report is typically 6-8 pages in visual data. We don&#8217;t want to overburden you but prefer rather to focus on your key metrics and KPIs that show whether we are on-track or not to make a big impact for your business.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-7\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-7-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t8. What kind of metrics do you track?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-7-content\" data-id=\"acc-65up638-7\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We are interested in high level business metrics like ROI and revenues wherever this is possible. We also focus on inquiries, conversions and cost per conversion for your ad campaigns. We focus on the metrics to do with your results, lead generation, engagement and awareness.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-65up638-8\" class=\"tb_title_accordion\" aria-controls=\"acc-65up638-8-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t9. What data sources do you use in the report?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-65up638-8-content\" data-id=\"acc-65up638-8\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We use agency-specific tools like <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, <a href=\"https:\/\/lookerstudio.google.com\/\" target=\"_blank\" rel=\"noopener\">Looker Studio<\/a>, <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, <a href=\"https:\/\/business.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Business<\/a>, <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a>, <a href=\"https:\/\/www.jepto.com\/\" target=\"_blank\" rel=\"noopener\">Jepto<\/a>, <a href=\"https:\/\/portermetrics.com\/\" target=\"_blank\" rel=\"noopener\">Porter Metrics<\/a> and others so we can add data from your website, ads, Google Business, SEO rankings, and social media to the report.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t    <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module buttons -->\n<div  class=\"module module-buttons tb_vjc2785 buttons-horizontal solid \" data-lazy=\"1\">\n\t\t<div class=\"module-buttons-item tf_in_flx\">\n\t\t\t\t\t\t<a href=\"\/faq\/\" class=\"ui builder_button tf_in_flx tb_default_color\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\u2190 Go Back to FAQ Page\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<!-- \/module buttons -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t    <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ytq1344 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_q9xl344 first\">\n\t\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_a5ij344   \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<p>Conversion Tracking FAQ<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_lhew677 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_h07h677 first\">\n\t\t\t\t\t<!-- module box -->\n<div  class=\"module module-box tb_sw6p677 \" data-lazy=\"1\">\n    <div class=\"module-box-content ui  tb_default_color\">\n\t\t\t\t<div class=\"tb_text_wrap\"><div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-21371 themify_builder not_editable_builder in_the_loop\" data-postid=\"21371\">\n        \t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_zylw191 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_xot3192 first\">\n\t\t\t\t\t<!-- module accordion -->\n<div  class=\"module module-accordion tb_6u1i192 \" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-6u1i192-0\" class=\"tb_title_accordion\" aria-controls=\"acc-6u1i192-0-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t1. What tools do you use to do conversion tracking?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-6u1i192-0-content\" data-id=\"acc-6u1i192-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We use Google Tag Manager + Google Analytics along with specific platforms and tools depending on your account.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-6u1i192-1\" class=\"tb_title_accordion\" aria-controls=\"acc-6u1i192-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t2. Does conversion tracking cost anything extra?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-6u1i192-1-content\" data-id=\"acc-6u1i192-1\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We include comprehensive conversion tracking in all our full-service and Google Ads marketing programs.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-6u1i192-2\" class=\"tb_title_accordion\" aria-controls=\"acc-6u1i192-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t3. Why is conversion tracking important?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-6u1i192-2-content\" data-id=\"acc-6u1i192-2\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>It gives us insights into what is working, what your results are and where they come from. It&#8217;s also used to feed data back into campaigns to improve them. In short, it&#8217;s vital to the success of your digital marketing.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t    <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module buttons -->\n<div  class=\"module module-buttons tb_35cd0 buttons-horizontal solid \" data-lazy=\"1\">\n\t\t<div class=\"module-buttons-item tf_in_flx\">\n\t\t\t\t\t\t<a href=\"\/faq\/\" class=\"ui builder_button tf_in_flx tb_default_color\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\u2190 Go Back to FAQ Page\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<!-- \/module buttons -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t    <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_gclg962 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_5uew962 first\">\n\t\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_pwri962   \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<p>Advanced Call Tracking<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_7m2v728 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_6h4p728 first\">\n\t\t\t\t\t<!-- module box -->\n<div  class=\"module module-box tb_oyt0728 \" data-lazy=\"1\">\n    <div class=\"module-box-content ui  tb_default_color\">\n\t\t\t\t<div class=\"tb_text_wrap\"><div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-21375 themify_builder not_editable_builder in_the_loop\" data-postid=\"21375\">\n        \t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_84va418 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_gkz4418 first\">\n\t\t\t\t\t<!-- module accordion -->\n<div  class=\"module module-accordion tb_kpin418 \" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-kpin418-0\" class=\"tb_title_accordion\" aria-controls=\"acc-kpin418-0-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t1. What tools do you use to do conversion tracking?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-kpin418-0-content\" data-id=\"acc-kpin418-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We use SZL call tracking for the majority of our clients.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-kpin418-1\" class=\"tb_title_accordion\" aria-controls=\"acc-kpin418-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t2. Does advanced call tracking cost anything extra?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-kpin418-1-content\" data-id=\"acc-kpin418-1\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>We include advanced call tracking in all our full-service marketing programs.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-kpin418-2\" class=\"tb_title_accordion\" aria-controls=\"acc-kpin418-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t3. Why is advanced call tracking important?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-kpin418-2-content\" data-id=\"acc-kpin418-2\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>Rather than just tell us when someone clicks on a phone call button, you can listen back to recorded calls to vet them. We also get accurate results about who is phoning from which source. Sometimes people type in a number from online and don&#8217;t click through to call. With advanced call tracking, we get all this data.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t\t    <li>\n\t\t\t<div class=\"accordion-title tf_rel\">\n\t\t\t\t<a href=\"#acc-kpin418-3\" class=\"tb_title_accordion\" aria-controls=\"acc-kpin418-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t<i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-angle-down\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-down\"><\/use><\/svg><\/i>\t\t\t\t\t<i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-angle-up\" aria-hidden=\"true\"><use href=\"#tf-fas-angle-up\"><\/use><\/svg><\/i>\t\t\t\t\t4. Is advanced call tracking optional?\t\t\t\t<\/a>\n\t\t\t<\/div><!-- .accordion-title -->\n\t\t\t<div id=\"acc-kpin418-3-content\" data-id=\"acc-kpin418-3\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb_text_wrap\">\n\t\t\t\t\t\t<p>It is optional and we will let you know in onboarding whether we recommend it or not. For the majority of clients who generate business on the phone, it is highly recommended.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div><!-- .accordion-content -->\n\t    <\/li>\n\t    <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module buttons -->\n<div  class=\"module module-buttons tb_oenl233 buttons-horizontal solid \" data-lazy=\"1\">\n\t\t<div class=\"module-buttons-item tf_in_flx\">\n\t\t\t\t\t\t<a href=\"\/faq\/\" class=\"ui builder_button tf_in_flx tb_default_color\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\u2190 Go Back to FAQ Page\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<!-- \/module buttons -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t    <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_fttf460 tf_w\">\n\t\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col3-2 tb_j34s461 first\">\n\t\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_zzdv461   \" data-lazy=\"1\">\n\t    <div  class=\"tb_text_wrap\">\n\t\t<h2><span style=\"color: #004e7c;\">WORK WITH US<\/span> <span style=\"color: #0095a5;\">let&#8217;s get started<\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<\/div>\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col3-1 tb_qfxx461 last\">\n\t\t\t\t\t<!-- module buttons -->\n<div  class=\"module module-buttons tb_9ukn461 buttons-horizontal solid \" data-lazy=\"1\">\n\t\t<div class=\"module-buttons-item tf_in_flx\">\n\t\t\t\t\t\t<a href=\"#\" class=\"ui builder_button tf_in_flx tb_default_color\" >\n\t\t\t\t\t\t\t\t\t\t\t\tBook Discovery Call \u2192\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<!-- \/module buttons -->\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>faq | REPORTING &amp; ANALYTICS<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":20787,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reporting and Analytics FAQs<\/title>\n<meta name=\"description\" content=\"Find out more about Reporting and Analytics with our FAQs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/northshore.digital\/faq\/reporting-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting and Analytics FAQs\" \/>\n<meta property=\"og:description\" content=\"Find out more about Reporting and Analytics with our FAQs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/northshore.digital\/faq\/reporting-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"North Shore Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalnorthshore\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T13:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/02\/North-Shore-Digital_Logo-Horizontal_Colour-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1514\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dignorthshore\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reporting and Analytics FAQs","description":"Find out more about Reporting and Analytics with our FAQs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/northshore.digital\/faq\/reporting-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Reporting and Analytics FAQs","og_description":"Find out more about Reporting and Analytics with our FAQs.","og_url":"https:\/\/northshore.digital\/faq\/reporting-analytics\/","og_site_name":"North Shore Digital","article_publisher":"https:\/\/www.facebook.com\/digitalnorthshore","article_modified_time":"2024-03-27T13:03:00+00:00","og_image":[{"width":1514,"height":472,"url":"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/02\/North-Shore-Digital_Logo-Horizontal_Colour-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@dignorthshore","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/northshore.digital\/faq\/reporting-analytics\/","url":"https:\/\/northshore.digital\/faq\/reporting-analytics\/","name":"Reporting and Analytics FAQs","isPartOf":{"@id":"https:\/\/northshore.digital\/#website"},"datePublished":"2024-01-30T10:10:57+00:00","dateModified":"2024-03-27T13:03:00+00:00","description":"Find out more about Reporting and Analytics with our FAQs.","breadcrumb":{"@id":"https:\/\/northshore.digital\/faq\/reporting-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/northshore.digital\/faq\/reporting-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/northshore.digital\/faq\/reporting-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/northshore.digital\/"},{"@type":"ListItem","position":2,"name":"FAQ","item":"https:\/\/northshore.digital\/faq\/"},{"@type":"ListItem","position":3,"name":"Reporting &#038; 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ANALYTICS<\/a><\/p>\n<h1>REPORTING &amp; ANALYTICS FAQ<\/h1>\n<p>REPORTING &amp; ANALYTICS FAQ<\/p>\n<p>[themify_layout_part id=\"21367\"]<\/p>\n<p>Conversion Tracking FAQ<\/p>\n<p>[themify_layout_part id=\"21371\"]<\/p>\n<p>Advanced Call Tracking<\/p>\n<p>[themify_layout_part id=\"21375\"]<\/p>\n<h2>WORK WITH US let's get started<\/h2>\n<a href=\"#\" > Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/21660"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=21660"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/21660\/revisions"}],"predecessor-version":[{"id":24075,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/21660\/revisions\/24075"}],"up":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20787"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=21660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}