{"id":20816,"date":"2024-01-09T18:05:20","date_gmt":"2024-01-09T18:05:20","guid":{"rendered":"https:\/\/northshore.digital\/?page_id=20816"},"modified":"2024-03-28T16:48:52","modified_gmt":"2024-03-28T16:48:52","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/northshore.digital\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n
SERVICES<\/a><\/strong><\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tDIGITAL MARKETING<\/h1> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWHAT IS DIGITAL MARKETING<\/h2>\nDigital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p>\nA digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p>\nAs part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tMEETING CUSTOMER REQUIREMENTS<\/h2>\nEmbarking on digital marketing is about more than meeting customer demands; it’s a transformative task that can drive inbound leads and broaden your client list.<\/p>\nIn contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2>\nDigital marketing isn’t just a savvy tactic; it’s the most cost-effective form of marketing available.<\/p>\nBusinesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p>\nThe marvel of modern technology has played a pivotal role in global business success.<\/p>\nA key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t10 Key Digital Marketing Services Every Small Business Needs<\/h2> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t1. Website Design<\/h5>\nThink of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p>\n2. Google Ads<\/h5>\nGoogle Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p>\n3. Search Engine Optimization (SEO)\u000b<\/h5>\nSEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p>\n4. Google Business Profile (GBP)<\/h5>\nGBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p>\n5. Reputation Management<\/h5>\nHow you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t6. Content Marketing<\/h5>\nContent drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n\n\n7. Social Media Marketing<\/h5>\nSocial media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/span><\/p>\n<\/div>\n\n8. Marketing Automation<\/h5>\nMulti-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n<\/div>\n\n\u00a09. Analytics & Reporting<\/span><\/p>\nYou need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n<\/div>\n\n\u00a010. Website Maintenance & Hosting<\/span><\/p>\nHaving a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2> <\/div>\n<\/div>\n\n\n\t \n\t\tTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5>\nThe online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p> <\/div>\n<\/div>\n\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tView Services\t\t\t\t\t\t\t\t\t\t<\/use><\/svg><\/em>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n \n\t\t \t\n\t\t<\/div>\n\t\n \n \t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tCOST-EFFECTIVE MARKETING<\/h5>\nDigital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tA NEW MARKETPLACE<\/h5>\nDigital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tGET HELP WITH DIGITAL MARKETING<\/h5>\nBusinesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow can digital marketing agencies help your business<\/h2>\nA digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>\nThe agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tImprove Efficiency and Productivity<\/h4>\nCollaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBecome an ONLINE Industry Leader<\/h4>\nA proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tLong Term Impact on Your Business<\/h4>\nDigital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tSUMMARY<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow we do digital marketing differently at North Shore Digital?<\/h2> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t1<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBusiness Consulting<\/strong><\/h5>\nWe are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t2<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital Marketing Strategy<\/h5>\nWe create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t3<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBranding & Differentiation<\/h5>\nEvery company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t4<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tAnalysis & Consultations<\/h5>\nYou get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWORK WITH US<\/span> let’s get started<\/span><\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBook Discovery Call \u2192\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"SERVICES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nDigital Marketing | Services<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","yoast_head_json":{"title":"Digital Marketing | Services","description":"Digital marketing 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that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p> A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p> As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\nMEETING CUSTOMER REQUIREMENTS<\/h2> Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p> In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\nTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2> Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p> Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p> The marvel of modern technology has played a pivotal role in global business success.<\/p> A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n10 Key Digital Marketing Services Every Small Business Needs<\/h2>\n1. Website Design<\/h5> Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p> 2. Google Ads<\/h5> Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p> 3. Search Engine Optimization (SEO)\u000b<\/h5> SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p> 4. Google Business Profile (GBP)<\/h5> GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p> 5. Reputation Management<\/h5> How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n6. Content Marketing<\/h5> Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n7. Social Media Marketing<\/h5> Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n8. Marketing Automation<\/h5> Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n\u00a09. Analytics & Reporting<\/p> You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n\u00a010. Website Maintenance & Hosting<\/p> Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\nWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2>\nTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5> The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Digital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p>\n
A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p>\n
As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
Embarking on digital marketing is about more than meeting customer demands; it’s a transformative task that can drive inbound leads and broaden your client list.<\/p>\n
In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t
Digital marketing isn’t just a savvy tactic; it’s the most cost-effective form of marketing available.<\/p>\n
Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p>\n
The marvel of modern technology has played a pivotal role in global business success.<\/p>\n
A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p>\n
Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p>\n
SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p>\n
GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p>\n
How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t
Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n
Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/span><\/p>\n<\/div>\n\n8. Marketing Automation<\/h5>\nMulti-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n<\/div>\n\n\u00a09. Analytics & Reporting<\/span><\/p>\nYou need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n<\/div>\n\n\u00a010. Website Maintenance & Hosting<\/span><\/p>\nHaving a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2> <\/div>\n<\/div>\n\n\n\t \n\t\tTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5>\nThe online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p> <\/div>\n<\/div>\n\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tView Services\t\t\t\t\t\t\t\t\t\t<\/use><\/svg><\/em>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n \n\t\t \t\n\t\t<\/div>\n\t\n \n \t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tCOST-EFFECTIVE MARKETING<\/h5>\nDigital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tA NEW MARKETPLACE<\/h5>\nDigital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tGET HELP WITH DIGITAL MARKETING<\/h5>\nBusinesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow can digital marketing agencies help your business<\/h2>\nA digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>\nThe agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tImprove Efficiency and Productivity<\/h4>\nCollaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBecome an ONLINE Industry Leader<\/h4>\nA proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tLong Term Impact on Your Business<\/h4>\nDigital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tSUMMARY<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow we do digital marketing differently at North Shore Digital?<\/h2> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t1<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBusiness Consulting<\/strong><\/h5>\nWe are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t2<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital Marketing Strategy<\/h5>\nWe create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t3<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBranding & Differentiation<\/h5>\nEvery company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t4<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tAnalysis & Consultations<\/h5>\nYou get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWORK WITH US<\/span> let’s get started<\/span><\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBook Discovery Call \u2192\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"SERVICES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nDigital Marketing | Services<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","yoast_head_json":{"title":"Digital Marketing | Services","description":"Digital marketing 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that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p> A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p> As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\nMEETING CUSTOMER REQUIREMENTS<\/h2> Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p> In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\nTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2> Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p> Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p> The marvel of modern technology has played a pivotal role in global business success.<\/p> A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n10 Key Digital Marketing Services Every Small Business Needs<\/h2>\n1. Website Design<\/h5> Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p> 2. Google Ads<\/h5> Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p> 3. Search Engine Optimization (SEO)\u000b<\/h5> SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p> 4. Google Business Profile (GBP)<\/h5> GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p> 5. Reputation Management<\/h5> How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n6. Content Marketing<\/h5> Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n7. Social Media Marketing<\/h5> Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n8. Marketing Automation<\/h5> Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n\u00a09. Analytics & Reporting<\/p> You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n\u00a010. Website Maintenance & Hosting<\/p> Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\nWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2>\nTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5> The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n<\/div>\n
\u00a09. Analytics & Reporting<\/span><\/p>\nYou need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n<\/div>\n\n\u00a010. Website Maintenance & Hosting<\/span><\/p>\nHaving a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2> <\/div>\n<\/div>\n\n\n\t \n\t\tTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5>\nThe online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p> <\/div>\n<\/div>\n\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tView Services\t\t\t\t\t\t\t\t\t\t<\/use><\/svg><\/em>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n \n\t\t \t\n\t\t<\/div>\n\t\n \n \t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tCOST-EFFECTIVE MARKETING<\/h5>\nDigital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tA NEW MARKETPLACE<\/h5>\nDigital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tGET HELP WITH DIGITAL MARKETING<\/h5>\nBusinesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow can digital marketing agencies help your business<\/h2>\nA digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>\nThe agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tImprove Efficiency and Productivity<\/h4>\nCollaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBecome an ONLINE Industry Leader<\/h4>\nA proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tLong Term Impact on Your Business<\/h4>\nDigital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tSUMMARY<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow we do digital marketing differently at North Shore Digital?<\/h2> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t1<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBusiness Consulting<\/strong><\/h5>\nWe are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t2<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital Marketing Strategy<\/h5>\nWe create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t3<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBranding & Differentiation<\/h5>\nEvery company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t4<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tAnalysis & Consultations<\/h5>\nYou get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWORK WITH US<\/span> let’s get started<\/span><\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBook Discovery Call \u2192\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"SERVICES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nDigital Marketing | Services<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","yoast_head_json":{"title":"Digital Marketing | Services","description":"Digital marketing is measurable, results-driven and typically the most cost-effective type of marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/northshore.digital\/digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing | Services","og_description":"Digital marketing is measurable, results-driven and typically the most cost-effective type of marketing.","og_url":"https:\/\/northshore.digital\/digital-marketing\/","og_site_name":"North Shore Digital","article_publisher":"https:\/\/www.facebook.com\/digitalnorthshore","article_modified_time":"2024-03-28T16:48:52+00:00","og_image":[{"url":"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/01\/Rectangle-1477.png"}],"twitter_card":"summary_large_image","twitter_site":"@dignorthshore","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/northshore.digital\/digital-marketing\/","url":"https:\/\/northshore.digital\/digital-marketing\/","name":"Digital Marketing | Services","isPartOf":{"@id":"https:\/\/northshore.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/northshore.digital\/digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/northshore.digital\/digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/01\/Rectangle-1477.png","datePublished":"2024-01-09T18:05:20+00:00","dateModified":"2024-03-28T16:48:52+00:00","description":"Digital marketing is measurable, 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that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p> A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p> As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\nMEETING CUSTOMER REQUIREMENTS<\/h2> Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p> In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\nTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2> Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p> Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p> The marvel of modern technology has played a pivotal role in global business success.<\/p> A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n10 Key Digital Marketing Services Every Small Business Needs<\/h2>\n1. Website Design<\/h5> Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p> 2. Google Ads<\/h5> Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p> 3. Search Engine Optimization (SEO)\u000b<\/h5> SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p> 4. Google Business Profile (GBP)<\/h5> GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p> 5. Reputation Management<\/h5> How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n6. Content Marketing<\/h5> Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n7. Social Media Marketing<\/h5> Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n8. Marketing Automation<\/h5> Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n\u00a09. Analytics & Reporting<\/p> You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n\u00a010. Website Maintenance & Hosting<\/p> Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\nWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2>\nTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5> The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n<\/div>\n
\u00a010. Website Maintenance & Hosting<\/span><\/p>\nHaving a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2> <\/div>\n<\/div>\n\n\n\t \n\t\tTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5>\nThe online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p> <\/div>\n<\/div>\n\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tView Services\t\t\t\t\t\t\t\t\t\t<\/use><\/svg><\/em>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n \n\t\t \t\n\t\t<\/div>\n\t\n \n \t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tCOST-EFFECTIVE MARKETING<\/h5>\nDigital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tA NEW MARKETPLACE<\/h5>\nDigital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p> <\/div>\n<\/div>\n\n\n\t \n\t\tGET HELP WITH DIGITAL MARKETING<\/h5>\nBusinesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow can digital marketing agencies help your business<\/h2>\nA digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>\nThe agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tImprove Efficiency and Productivity<\/h4>\nCollaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBecome an ONLINE Industry Leader<\/h4>\nA proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tLong Term Impact on Your Business<\/h4>\nDigital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tSUMMARY<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tHow we do digital marketing differently at North Shore Digital?<\/h2> <\/div>\n<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t1<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBusiness Consulting<\/strong><\/h5>\nWe are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t2<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tDigital Marketing Strategy<\/h5>\nWe create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t3<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tBranding & Differentiation<\/h5>\nEvery company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\t4<\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tAnalysis & Consultations<\/h5>\nYou get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t \n\t\tWORK WITH US<\/span> let’s get started<\/span><\/h2> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\tBook Discovery Call \u2192\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"SERVICES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nDigital Marketing | Services<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","yoast_head_json":{"title":"Digital Marketing | Services","description":"Digital marketing is measurable, results-driven and typically the most cost-effective type of marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/northshore.digital\/digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing | Services","og_description":"Digital marketing is measurable, results-driven and typically the most cost-effective type of marketing.","og_url":"https:\/\/northshore.digital\/digital-marketing\/","og_site_name":"North Shore Digital","article_publisher":"https:\/\/www.facebook.com\/digitalnorthshore","article_modified_time":"2024-03-28T16:48:52+00:00","og_image":[{"url":"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/01\/Rectangle-1477.png"}],"twitter_card":"summary_large_image","twitter_site":"@dignorthshore","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/northshore.digital\/digital-marketing\/","url":"https:\/\/northshore.digital\/digital-marketing\/","name":"Digital Marketing | Services","isPartOf":{"@id":"https:\/\/northshore.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/northshore.digital\/digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/northshore.digital\/digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/northshore.digital\/wp-content\/uploads\/2024\/01\/Rectangle-1477.png","datePublished":"2024-01-09T18:05:20+00:00","dateModified":"2024-03-28T16:48:52+00:00","description":"Digital marketing is measurable, 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that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p> A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p> As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\nMEETING CUSTOMER REQUIREMENTS<\/h2> Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p> In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\nTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2> Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p> Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p> The marvel of modern technology has played a pivotal role in global business success.<\/p> A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n10 Key Digital Marketing Services Every Small Business Needs<\/h2>\n1. Website Design<\/h5> Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p> 2. Google Ads<\/h5> Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p> 3. Search Engine Optimization (SEO)\u000b<\/h5> SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p> 4. Google Business Profile (GBP)<\/h5> GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p> 5. Reputation Management<\/h5> How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n6. Content Marketing<\/h5> Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n7. Social Media Marketing<\/h5> Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n8. Marketing Automation<\/h5> Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n\u00a09. Analytics & Reporting<\/p> You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n\u00a010. Website Maintenance & Hosting<\/p> Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\nWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2>\nTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5> The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p> <\/div>\n<\/div>\n\n
Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p> <\/div>\n<\/div>\n\n
Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p> <\/div>\n<\/div>\n\n
Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company’s needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>\n
The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p> <\/div>\n<\/div>\n\t\t
Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t
A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t
Digital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
Digital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t
We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t
Every company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t
You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.<\/p> <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t
SERVICES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
SERVICES<\/a><\/strong><\/p>\nDIGITAL MARKETING<\/h1>\nWHAT IS DIGITAL MARKETING<\/h2> Digital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p> A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p> As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\nMEETING CUSTOMER REQUIREMENTS<\/h2> Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p> In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\nTHE MOST EFFECTIVEFORM OF MARKETING?<\/h2> Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p> Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p> The marvel of modern technology has played a pivotal role in global business success.<\/p> A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n10 Key Digital Marketing Services Every Small Business Needs<\/h2>\n1. Website Design<\/h5> Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p> 2. Google Ads<\/h5> Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p> 3. Search Engine Optimization (SEO)\u000b<\/h5> SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p> 4. Google Business Profile (GBP)<\/h5> GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p> 5. Reputation Management<\/h5> How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n6. Content Marketing<\/h5> Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.<\/p>\n7. Social Media Marketing<\/h5> Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n8. Marketing Automation<\/h5> Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n\u00a09. Analytics & Reporting<\/p> You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n\u00a010. Website Maintenance & Hosting<\/p> Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\nWHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES<\/h2>\nTARGETING RELEVANT CUSTOMER AUDIENCES<\/h5> The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Digital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.<\/p>
A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.<\/p>
As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.<\/p>\n
Embarking on digital marketing is about more than meeting customer demands; it's a transformative task that can drive inbound leads and broaden your client list.<\/p>
In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses.<\/p>\n
Digital marketing isn't just a savvy tactic; it's the most cost-effective form of marketing available.<\/p>
Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.<\/p>
The marvel of modern technology has played a pivotal role in global business success.<\/p>
A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.<\/p>\n
Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.<\/p>
Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.<\/p>
SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords<\/p>
GBP is essential for local businesses these days to drive more new customers and traffic to your website<\/p>
How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.<\/p>\n
Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.\u00a0<\/p>\n
Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.<\/p>\n
\u00a09. Analytics & Reporting<\/p>
You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.<\/p>\n
\u00a010. Website Maintenance & Hosting<\/p>
Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget content management system (CMS). You need to update WordPress, your them and plugins every month.<\/p>\n
The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. Digital marketing has transformed how businesses interact with and deliver value to their customers.<\/p>\n View Services <\/use><\/svg><\/em> <\/a>\n\nCOST-EFFECTIVE MARKETING<\/h5> Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\nA NEW MARKETPLACE<\/h5> Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\nGET HELP WITH DIGITAL MARKETING<\/h5> Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\nHow can digital marketing agencies help your business<\/h2> A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p> The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\nImprove Efficiency and Productivity<\/h4> Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\nBecome an ONLINE Industry Leader<\/h4> A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\nLong Term Impact on Your Business<\/h4> Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\nSUMMARY<\/h2>\nDigital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\nHow we do digital marketing differently at North Shore Digital?<\/h2>\n1<\/h2>\nBusiness Consulting<\/strong><\/h5> We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n2<\/h2>\nDigital Marketing Strategy<\/h5> We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n3<\/h2>\nBranding & Differentiation<\/h5> Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n4<\/h2>\nAnalysis & Consultations<\/h5> You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\nWORK WITH US let's get started<\/h2>\n Book Discovery Call \u2192 <\/a>","_links":{"self":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816"}],"collection":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":5,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions"}],"predecessor-version":[{"id":24132,"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/pages\/20816\/revisions\/24132"}],"wp:attachment":[{"href":"https:\/\/northshore.digital\/wp-json\/wp\/v2\/media?parent=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.<\/p>\n
Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.<\/p>\n
Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing agencies. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.<\/p>\n
A digital marketing agency is different from a traditional marketing firm in that it should focus on results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your company's needs and to devise a comprehensive strategy aimed at maximizing revenues and results.<\/p>
The agency should evaluate your brand, analyze your target audience, perform a competitive analysis, and provide guidance on digital marketing strategies tailored to help you reach your goals.<\/p>\n
Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures alignment between your marketing efforts and the outcomes achieved.<\/p>\n
A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.<\/p>\n
Digital marketing significantly influences your business's future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.<\/p>\n
Digital marketing includes many methods aimed at promoting a company to potential clients, with strategies tailored to specific objectives and goals. In the past decade, digital marketing has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Digital marketing is measurable, results-driven and helps smaller companies compete on more level terms with bigger companies with larger marketing budgets.\u00a0<\/p>\n
We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company's goals and resources.<\/p>\n
We create an Online Growth Plan for your company and outline your goals, strategies, activities, and metrics to measure and analyze your digital marketing.<\/p>\n
Every company has a unique selling point (USP) but many don't clearly communicate that. We help you stand out from the crowd and beat your competition.<\/p>\n
You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month's results.<\/p>\n