Our SEO & SEM Optimization Standout Features
SEO & SEM Configuration
Advanced Mobile SEO
Image & Speed Optimization
Website OptimizationFoundational SEO & SEM
- One-Time SEO Configuration
- One-Time SEM Configuration
- Speed Optimization
- Image Optimization
- Advanced Mobile SEO
- Structured Data
- Hosting Tune Up
- Security Protection
Interested in more visibility & clicks?
Website Optimization Checklist
A list of all the optimizations we do to improve your site
|Hosting/Server||Hosting||Check hosting environment for speed and performance.|
|Hosting/Server||SSL/HTTPS||Configure website to be secure for encrypted data exchange e.g. when forms are submitted.|
|Hosting/Server||CloudFlare||Route site through Cloudflare for extra speed and security.|
|SEO / SEM Analytics Tools||Google Analytics (GA)||Set up GA for the website if it doesn't exist.|
|SEO / SEM Analytics Tools||Google Search Console (GSC)||Set up GSC for the website if it doesn't exist (make sure to add all versions e.g. https / http / www. / non www. Link GSC with GA.|
|SEO / SEM Analytics Tools||Google My Business (GMB)||Set up and verify GMB if it doesn't exist.|
|SEO / SEM Analytics Tools||Google Knowledge Panel (GKP)||Check for GKP and claim/optimize if it exists.|
|SEO / SEM Analytics Tools||Bing Webmaster Tools||Add site to Bing Webmaster Tools|
|Search Engine Tools||Yoast & Redirection||Configure latest version of Yoast & Redirect plugin.|
|Search Engine Tools||XML Sitemap||Configure sitemap to include/exclude relevant pages/posts.|
|Search Engine Tools||Robots.txt||Check robots.txt for any issues and add sitemap url.|
|Image Optimization||Hosting||Check hosting environment for speed and performance.|
|Image Optimization||Bulk Image Optimization||Use Imagify to bulk edit all images to 'aggressive' including non-uploads folder.|
|Image Optimization||Bulk Optimize Images for Alt Tag||Configure for auto-optimizing of alt tag for new uploaded images.|
|Speed Optimization||Caching & Minification||Use appropriate method for improving performance and speed of the site e.g. use W3 Total Cache for WP sites.|
|Speed Optimization||Optimize Database||Remove unnecessary entries, spam comments & post revisions.|
|Advanced Mobile SEO||AMP||Install & configure AMP for the site to rank and show up better in Google's mobile rankings.|
|Structured Data||Schema & Sitelinks||Configure manual schema for main pages & use schema plugin for others. Optimize for sitelinks.|
|Website Promotion||Social Sharing Widget||Check and configure social sharing icons to encourage promotion of website content.|
What Exactly Do I Get?
The Long Form Process Details...
Depending on client needs and situation, we may decide to clone your site to a test environment on our own servers. This is less risky and will enable us to test different optimizations on your current site without us affecting your live site. We ensure that there are no duplicate content issues with Google by making the clone site non-indexable.
Whether on the cloned or live site, we run through the optimization checklist (see above), which is similar to what you would experience when you take your car to a mechanic for a checkup. Yes, websites need oil changes, too!
As well as technical optimization, we run through a checklist of SEO & SEM configuration that we recommend all websites go through in order to improve visibility and click-through rates from Google search rankings.
We send you a report of before and after optimization as well as a guide on how to keep your site well optimized and future-proofed for success.