North Shore Digital’s reporting and analytics provide easy-to-understand monthly visual reports that include website analytics and keyword ranking tracking. These reports offer valuable insights into website performance, content strategy effectiveness, and overall digital marketing ROI, helping you understand what’s working and what isn’t.

By embracing a more data-driven approach, businesses can make informed decisions based on actionable insights rather than guesswork. Data-driven strategies enable businesses to optimize marketing efforts, improve customer targeting, enhance product offerings, and ultimately drive better results and ROI.

North Shore Digital implements extensive conversion tracking for its clients to track when specific actions (macro and micro conversions) are completed on their websites or online platforms. This data helps identify the sources of conversions, such as Google Ads, SEO, or other channels, allowing for more targeted and effective allocation of marketing budgets. Additionally, conversion data is fed back into campaigns to optimize performance and improve targeting.

Advanced call tracking, included in North Shore Digital’s full-service marketing programs, enables businesses to accurately measure the effectiveness of their marketing channels in generating leads and customers via phone calls. This tracking provides insights into the sources of calls (e.g., Google Ads, SEO), allows for call listening and lead qualification, and integrates results into monthly customized reports. By understanding which marketing channels are driving phone leads, businesses can optimize their marketing strategies and allocate budgets more effectively.

Yes, your analytics report is something we set up that is customized for your company based on the marketing program you are on and what the goals of your digital marketing are, which we determine during your month of onboarding. 

We provide a unique URL with a password so you can log in at any time and check your report. Your account strategist will send this via email to you once per month with analysis and recommendations based on the performance of the previous month. They will go over the results and any questions you may have in your monthly meetings.

This depends on the marketing program you are on. For full-service clients, the report is typically 6-8 pages in visual data. We don’t want to overburden you but prefer rather to focus on your key metrics and KPIs that show whether we are on-track or not to make a big impact for your business.

We are interested in high level business metrics like ROI and revenues wherever this is possible. We also focus on inquiries, conversions and cost per conversion for your ad campaigns. We focus on the metrics to do with your results, lead generation, engagement and awareness. 

We use agency-specific tools like Google Analytics, Looker Studio, Google Ads, Google Business, SEMRush, Jepto, Porter Metrics and others so we can add data from your website, ads, Google Business, SEO rankings, and social media to the report.