Marketing automation refers to setting up a systems or workflow that helps you scale and repeat marketing tasks and activities. This increases efficiency and productivity and helps you build, document and improve processes and results over time.

At North Shore Digital there are various tools and platforms we use that include marketing automation features. Google platforms such as Ads have some automation features built in. Our task management software, Monday.com also helps automate processes and groups of action items. In addition, we have access to and can provide clients with accounts at our customized marketing automation / light CRM platform, SZL.app.

SZL.app is a marketing automation platform designed to streamline various aspects of marketing and sales processes. Some of the key components include:

1. Automated Campaigns – you can build workflows that trigger certain events or actions based on things like form submissions and phone calls. The system could be set up to send you an SMS, reply with a specific drip campaign or add info to new a new customer profile.
2. Lead Management – You can use it like a sales or CRM where you document lead info, keep profiles up-to-date and add the leads to specific opportunities based on their activity.
3. Multi-Channel Configuration – SZL.app integrates with multiple communication channels, including email, SMS, voice calls, social media and Google Business Profile. 

We set up all clients on SZL.app if they are on a full monthly marketing program. We use it to set up workflows for conversion tracking and landing pages built for ad campaigns. We also provide access to the platform included in your fees and a guide to help you get the most out of its functionality. 

Staying competitive in today’s market often requires leveraging the latest tools and technologies to streamline processes and improve efficiency. Marketing automation offers a solution to automate repetitive tasks, freeing up time for more strategic initiatives.

A.I. (Artificial Intelligence) is revolutionizing various industries, including marketing. It offers advanced capabilities for data analysis, personalization, and automation, leading to improved business efficiency and effectiveness. Incorporating A.I. into marketing automation systems can enhance productivity and deliver more targeted and personalized experiences to customers.

Automating repetitive tasks can significantly streamline workflows and increase productivity. Marketing automation platforms, such as SZL, enable businesses to automate various marketing processes, including email campaigns, lead nurturing, and customer engagement. By creating robust systems, businesses can ensure consistent and efficient execution of marketing strategies.