There are several inputs that influence how much time it will take for your Google Ads campaigns to attain optimal ROI. Ultimately, your monthly Ad Spend divided by your average CPC (cost-per-click) will determine how much data is returned and how quickly campaigns can be optimized.
Ultimately, your Ad Spend should be determined by your overall marketing budget. However, we typically recommend a spending minimum that is related to average CPC for your service keywords which is based on thorough keyword and competitor analysis.
Depending on your business and services Google Ads & SEO can be quite complimentary. With Google Ads you pay to outrank organic search and, depending on your competition, can rank at the top of Google Search immediately. SEO is longer term investment that may take months or even years to grow sizeable traffic and leads but clicks are free.
Don’t worry if you aren’t seeing your Ads when you search for your product or service. There are 2 primary reasons why you aren’t: