Search Engine Marketing (SEM) is the use of search engines to increase visibility and clicks to your website and online marketing platforms. Find out more in this guide to the fundamentals.
Performance Based Google Ads (VIDEO)
In this video that is less than 2 minutes long, I tell you why you should give Google ads a try and which kind of websites or campaigns they work best with…
I’m going to start with another question…
What percentage of all online experiences begin with a search engine?
The answer is 93% (at least according to Brainstation)
But what if you don’t appear on page one of Google for your keywords? Perhaps your SEO sucks?
Well… this is where Google Ads can help.
At North Shore Digital we typically use Google ads in 3 ways:
- Increase e-commerce sales
- Generate more leads for your business
- Boost Awareness of your product or service
We do account setup, design brief, optimization and monthly analytics/reporting.
For e-commerce, we don’t get paid unless you sell products and your return on ad spend is at least 100%. It’s virtually risk free!
If you know anybody interested in Google ads, let me know or visit this page for full details on our Google ad plans:
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.
Why is SEO Important for Your Business? (VIDEO)
In this short 1 minute video, I explain why SEO is important for your business. I begin by asking you three important questions… Watch the short video below:
Why is SEO important for your business?
To start with, I’ll ask you 3 questions:
- How many websites do you think there are in the world?
The answer is a lot… For sure… It’s nearly 2 billion as of October 2019.
- How many factors does Google use to rank websites in its search algorithm?
The answer is over two hundred.
- How many clicks take place on page one of Google?
The answer is as high as 95%.
The answers to the above questions mean ranking on page one of Google for your target keywords is not only critical; it can be complex.
This is where North Shore Digital helps. We focus directly on SEO and analytics.
I also teach SEO downtown at Brainstation Vancouver so I keep up-to-speed with all the latest changes.
If you or anyone you know:
- Has a website
- It’s important to their business
- They need help with their rankings
Check out our different SEO plans or request a free SEO audit:
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.
The GOSAM Framework for Digital Marketing
Are you interested to know the difference between SEM and SEO?
Also, what their different roles are in driving traffic to your website?
Well, you’re in luck and in the right place…