In order to rank locally for your industry keywords it is important to add your site to local directories that use a consistent NAP (name – address – phone number). You may have heard this be referred to as ‘local citations’. For some directories, we will add for you. However, for others like Apple Maps we require client verification.
Search Engine Marketing (SEM) is the use of search engines to increase visibility and clicks to your website and online marketing platforms. Find out more in this guide to the fundamentals.