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93% of all online experiences begin with a search engine. But what if you don't show up in the rankings for your target keywords? You are missing out on all that traffic. Or what if you want to be specific with who you target based on their search query, location or time of day? Then, Google Ads might be a great fit for you. The Google Ads platform has become more sophisticated in the last few years. You can administer video ads on YouTube, as well as create responsive display and shopping ads with a multitude of different options. We offer plans perfect for e-commerce or lead generation websites. 

Google Ads Campaign Management

Fees

Fees are dependant on the size of the campaign ad spend. 

Google Ad Spend of $300-1000

Set-Up : $300

Management : 20% of total Ad Spend + $100 (for monthly analytics reporting) 

Google Ad Spend of $1000-5000

Set-Up : $400

Management : 15% of total Ad Spend + $100 (for monthly analytics reporting) 

Google Ad Spend of over $5000

Set-Up : $500 

Management : 10% of total Ad Spend + $100 (for monthly analytics reporting)

Service Inclusions

  • Set-Up

    This includes campaign brief, keyword research, draft ads & copy review, landing page recommendations, analytics set-up to measure and track conversions (e.g. revenues and leads generated by ads), which will be added to the monthly report.

  • Ongoing Management & Consultation

    Your monthly management fee includes ongoing management and consultation. We send an interim report, including our insights and improvements halfway through each month, make intermittent data-driven iterations to your campaign, and are available for questions throughout the duration of your campaign.

  • Monthly Analytics Report

    Your awesome customized report that tracks performance of your Google ads, conversions, and web analytics (sources of conversions, traffic, behaviour etc.)

Google Ads Audit

Fees

Flat rate fee of $250 / Account

Service Inclusions

Our Google Ads audit report includes a clear visualization of your current campaign data coupled with our audit insights, and actionable recommendations for ongoing campaign improvements. Below are some of the actions we’ll perform depending on your Account and Campaign. This is not an extensive list as each account, campaign, industry and business is unique.

Keywords & Search Terms
  • Match Types

We have a look at your match types (broad, phrase, exact, broad match modified) and suggest any potential improvements. 

  • Keyword Research

We’ll use tools like Google Keyword Planner to have a look at keyword volumes, competition & search intent to advise on any additional or preferable keywords you should be using. 

  • Negative Keywords

We’ll look at your search terms and suggest any negative keywords you should be using.

  • Search Terms

We’ll analyze your search terms to date and offer suggestions for any terms you could use as keywords. 

  • Competitive Research 

We’ll have a quick look at some of your competitors and, if applicable, offer suggestions for how you could use competitor brand names or keywords.

 

Measurement & Bidding
  • Conversions 

We’ll look at how you are currently measuring your Ads and make suggestions for any additional configuration and how you can set it up (exp. Syncing Google Analytics & Tag Manager to track micro and macro conversions) 

  • Bidding

We’ll look at your current bid strategy to see if it’s effective or if improvements can be made. 

  • Goals

Are your Google Ads configured for goals that are aligned with your business goals? Are you configured for the conversions and leads you want to produce or setup for general awareness that may not be effectively contributing to your bottom line.

 

Targeting
  • Location

We’ll have a look at your location targeting and check to see if it’s set up in the most effective way. (For example; it may be more efficient to location target and use broad match modifier for your specific service rather than include dozens of location specific terms).

  • Audience & Remarketing 

We’ll look at in-market audience opportunities and see if your campaign could benefit from remarketing (some campaigns aren’t big enough for this to make sense) 

  • Demographics

We’ll see which demographic profile is converting the best and make a suggestion if it makes sense to narrow or broaden demographic targeting 

  • Timing

Are you currently targeting by day or hour? Should you be?

 

Account Structure
  • Campaigns, Ad Groups

We’ll advise on account structure including campaign type strategy (should you be using search, shopping, display, or even video) and insights on Ad Group efficiency (does Ad Group keyword organization make sense? Do Ad groups sync with your service groups and offers?).

  • Extensions

We’ll have a look at your current extensions and suggest additional extension or extension changes (such as the recently introduced in-ad forms) and how to best integrate these into your account. Extensions such as sitelinks, call extensions and special callouts have been effective with our clients in improving conversion rates and leads. 

  • Marketing Funnel

We make sure your marketing funnel is relevant and engaging to produce the best Click-through-rates, Ad ranking and ultimately conversion rate and leads! Search term → Ad Copy → Landing page → Call-to-action.

 

Ads
  • Ad copy

We want your ads to engage and convert. We take a look at your headlines and descriptions and will provide insights if there are any changes needed. 

  • Ad type & frequency

We look at your ad types and will let you know if you are using enough iterations of each ad. 

  • Ad Testing

We’ll advise if starting an Alpha/Beta campaign structure to test and improve ads could be a good strategy.

Advanced Insights

If applicable, we’ll provide further recommendations that may go beyond your account such as improvements to landing pages, setting up remarketing with Google Analytics audiences, suggestions for ad A/B testing and experimentation, and integration with other tools and platforms that could help to improve your campaign.

Google Ads (PPC)

Our Google Ad Campaign Standout Features
Walk-Through & Consultation

Campaign Set-Up

Target Website Audiences

Remarketing

Search, Display, Video Campaigns

Ongoing Optimization

Review Draft Ads

Engaging Ad Copy

A. Google Ads

$ 300-500 Set-Up + Monthly Fees
  • Campaign Design Brief
  • Review Draft Ads
  • Ad Copy & Suggestions
  • Campaign Analytics
  • Ongoing Optimization
  • Remarketing
"Google Ads has become a valuable source of registered leads for our website. The CPC has become much better over time and the ads are performing well each month."
David C Runte Realtor Sothebys Realty Canada North and West Vancouver Real Estate Portrait

SOTHEBYS REALTY

David Runte

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Google Ads Campaign

The details about how we set up and run your campaign...

The first thing we do is meet with you or communicate via email so that we can fill out the campaign brief. After this is completed, we create your draft campaign. The cost of setting up the campaign is $300-500 

Notes

  1. Landing Pages – for the ad campaign to be effective it is necessary to have an appropriate landing page for your ads to click through to. If you don’t set this up and just direct ads to your home page, for example, your ad quality score will go down and your cost per click will be higher as a result.  
  2. Conversions – think about what you want the people who click your ad to do on your website. What will the conversions be that we measure and judge the success of the campaign by? Is it e-commerce sales and revenues or generating leads via phone, email or form fills?
  3. Display Ads – If you are running display ads, you will need to supply us with images for the campaign. If you need us to create them, there is an extra fee for this.
  4. Video Ads – If you are running video ads on YouTube, you will provide the video you wish to promote. 

Once you have reviewed the draft campaign, we will launch based on your start date preferences. Once it is live, it takes a few weeks for Google to optimize the ads and begin to give you a quality score and Ad Rank based on how your ads are performing. Things that affect your quality score include click through rate (CTR), relevancy for particular search queries and keywords, and whether visitors spend a lot of time on your site and convert.

The key takeaway is that the better the ads perform, the more chance you have of appearing higher in the results, and the less you pay per click. 

Every month, we will send you campaign analytics about how your ads are performing. We can alter the budget or tweak any of the targeting to fit your needs. We will also make suggestions that you can review and we implement. 

The cost of the ongoing campaign depends on if your campaign is focussed on e-commerce or lead generation and awareness. The fees are detailed near the top of the page here.

For e-commerce sites, we charge you if the ROI is above 1, i.e. if the ads cost more than you get in revenues or you don’t get any revenues, we don’t get paid. Our fees are performance-based. It’s in our interests to make sure you sell lots of products or services.

Video: How Google Ads Work

Find out important info about keyword bidding in around 8 minutes

Full-Service Digital Marketing