Beyond Keywords: How On-Page, Off-Page and Technical SEO Improves Your Website

There are 3 Types of SEO we do for clients. I will explain the key activities we do for each underneath.

1. On-Page SEO 
2. Off-Page SEO
3. Technical SEO 

1. On-Page SEO

On-Page SEO, also known as on-site SEO, refers to work you do on your own website or website pages and posts to help rank your site for specific keywords and gain more traffic.

Who’s involved at North Shore Digital in On-Page SEO? The CEO, Director of Analytics, Director of Accounts, SEO Manager

Here are all the tasks we do for On-Page SEO:

1. Picking 3 priority target keywords to focus on and build pages and blogs to support those keywords
2. SEO titles and descriptions for all pages and posts
3. Optimization of pages and blogs for focus keywords on those particular pages e.g. headings, links (internal and external)
4. Image SEO – adding keywords to images based on focus keywords
5. Content strategy and planning – encouraging clients to build more content where appropriate based on the keywords we want to rank them for.
6. Reporting on organic traffic to the website and pages / posts that bring the most traffic

2. Off-Page SEO

Off-Page SEO refers to all the activities you do outside of your website to help improve your website’s rankings, authority and online reputation. This includes external signals such as backlinks from other reputable sites like business directories and Google Business Profile.

Who’s involved in Off-Page SEO at North Shore Digital? The SEO Manager, Content Writer, Account Manager

Here are all the tasks we do for Off-Page SEO:

1. Google Business Profile – setting up their profile and making sure everything is filled out and accurate, especially their NAP (name, address, phone number). Clients can have more than one profile depending on their number of locations.
2. Local Citations – we use the info configured on GBP to create profiles on various business directories throughout the web using Bright Local, which is part manual and part automated. 
3. Encourage clients to set up directories where you need to verify with a phone number e.g. Apple Maps, Yelp, Yellow Pages –  here’s a guide

3. Technical SEO

Technical SEO involves the optimization of the performance of your website’s speed and security, which involves your website’s infrastructure such as your server, hosting and Content Management System (CMS) like WordPress. The purpose of technical SEO is to make your site faster and easier to navigate for users as well as to crawl and index it for bots.

Who’s involved in Technical SEO at North Shore Digital? The SEO Manager, Technical Marketer, Account Manager

Here are all the tasks we do for Technical SEO:

1. Improving and maintaining scores of website technical health to above 95% – this involves our checklist / spreadsheet of tasks to fix errors and warnings that show up in Google Search Console / SEMRush about how a website is being indexed or crawled by Google bots. Tasks include fixing broken links, slow loading of pages, poor optimization of content etc.
2. Our website hosting program – using Cloudways and CloudFlare Enterprise to set up client WordPress websites for speed and security. Obtaining and renewing their SSL certificate and ensuring website is using the latest version of php and caching.
3. Our website maintenance program – we safely update plugins, themes and WordPress core to make websites protected from hacking and security vulnerabilities. 24/7 Monitoring for threats, uptime and issues.

Google Slides Presentation About How We Do SEO at North Shore Digital

Underneath you’ll find an embedded presentation that expands on the information above to include our process for the 3 keyword focus system for On-Page SEO.

Conclusion / Action Steps

If you’re interested to learn more about how SEO can help your business, here are some potential next steps:

• Reach out for a consultation or ask your account manager if you’re already a client: Use this link to speak to the CEO of North Shore Digital to find out his advice on your website’s SEO

• Test how your website’s homepage ranks: We have a complimentary report we will send you if you enter your information here.

• Find out more about SEO: Read through our service page about search engine optimization

• Discover and read about more SEO articles: We have a category all about SEO here