A. Google Ads (PPC)
Our Google Ad Campaign Standout Features
Engaging Ad Copy
A. Google Ads
- Campaign Design Brief
- Review Draft Ads
- Ad Copy & Suggestions
- Campaign Analytics
- Ongoing Optimization
Interested in Google Ads?
Google Ads Campaign
The details about how we set up and run your campaign...
The first thing we do is meet with you or communicate via email so that we can fill out the campaign brief. After this is completed, we create your draft campaign. The cost of setting up the campaign is $250 with half paid up front and half paid after drafting.
- Landing Pages – for the ad campaign to be effective it is necessary to have an appropriate landing page for your ads to click through to. If you don’t set this up and just direct ads to your home page, for example, your ad quality score will go down and your cost per click will be higher as a result.
- Conversions – think about what you want the people who click your ad to do on your website. What will the conversions be that we measure and judge the success of the campaign by? Is it e-commerce sales and revenues or generating leads via phone, email or form fills?
- Display Ads – If you are running display ads, you will need to supply us with images for the campaign. If you need us to create them, there is an extra fee for this.
- Video Ads – If you are running video ads on YouTube, you will provide the video you wish to promote.
Once you have reviewed the draft campaign, we will launch based on your start date preferences. Once it is live, it takes a few weeks for Google to optimize the ads and begin to give you a quality score and Ad Rank based on how your ads are performing. Things that affect your quality score include click through rate (CTR), relevancy for particular search queries and keywords, and whether visitors spend a lot of time on your site and convert.
The key takeaway is that the better the ads perform, the more chance you have of appearing higher in the results, and the less you pay per click.
Every month, we will send you campaign analytics about how your ads are performing. We can alter the budget or tweak any of the targeting to fit your needs. We will also make suggestions that you can review and implement.
The cost of the ongoing campaign is $250 per month or 20% of the ad spend, whichever is greater.