PROVEN RESULTS
9,839 REQUEST QUOTE
conversions from website & ads (2021 -)
1,604 ranking keywords
compared to 57 in 2021 at the start
83% engagement rate
on their website
The Facts
Extended Health Canada, as part of Easy Links Financial Inc, is an online insurance brokerage committed to securing a marketplace for health insurance products and services for travelling Canadians, Visitors, Students, Workers, and new Immigrants to Canada.
Easy Links Financial Inc. is a team of professionals as licensed insurance brokers, software developers, and administrative staff. The combination of business knowledge and technical skills helps us implement the latest technology to make their websites easy to use, accurate, and up-to-date.
MLADEN ALEXIEV
Office Locations
Phone Number
Services
extended health insurance, dental and benefits
Service Areas
Canada
THE MISSION
In February 2021, Mladen came to us and we began working together in order to increase targeted traffic to his online quote system for extended health and dental insurance.
Through effective online advertising and search engine optimization we strived to deliver results that would not only bring more targeted traffic of people searching for quotes for health insurance but would also lead to more quote requests and sales of policies.
We were also tasked with building Mladen a new corporate website for Easy Links Financial Inc.
THE STRATEGIES
1
Drive targeted traffic from Google Ads that delivers more quote requests and interest in extended health benefits.
2
Run SEM campaigns using SEO and Google Business Profile in order to get more visibility and clicks from Search
3
Set up Google Analytics 4 and proper tracking of digital marketing campaigns and results
KEY SERVICES
THE TRANSFORMATION
Effective Google Ads and SEO has led to a huge increase in targeted traffic and quote requests on the Extended Health Canada website.
They now rank for 1,604 keywords in the national Google Canada database whereas at the start of 2021 they ranked for 57.
They also now have 23 keywords in the top 3 nationally and 137 more in positions 3-10 on the top page of Google.
As well as the success of ads and SEO, the quote system on their website creates a very high engagement rate of 83%.
