Are you finding it harder and harder to write blog posts that are both engaging and SEO friendly? You’re not alone. A lot of small business owners feel like they’re stuck in a rut when it comes to this kind of writing. But don’t worry – there are a few things you can do to make the process a lot easier, more fun, and more effective. Check out the tips below!
- Know what keywords your brand should be ranking for (and how to find them)
- Write content that provides quick and easy answers to search queries
- Promote your blog on your newsletter, social media, and other online platforms
One of the best ways to come up with blog topics is to start by brainstorming a list of keywords related to your business or niche. Once you have a list of keywords, try to think of creative ways to incorporate them into a blog post. For example, if you sell Halloween decorations, you could write a blog post about the history of Halloween or share some fun facts about the holiday. Brainstorming a list of keywords can also be helpful when it comes to optimizing your blog post for SEO. including keywords throughout your post will help search engines index your content and make it more likely to show up in relevant search results.
Not sure what keywords you should be ranking for? If you’re a client of North Shore Digital, your Account Manager can help you find the right keywords to make writing blog posts easier. Other tools online that are helpful for finding keywords are SEMRush, Keyword Planner from Google Ads, and Keyword Explorer from Moz.
When you know what keywords you’re after, it’s time to create a blog structure and find an angle to write about. By structuring your blog post around a specific keyword or topic, you can ensure that your content is relevant and informative. We recommend using an inverted pyramid structure for your blog posts. This means starting with the most important information at the top of the post and then gradually including less important details as you go down. This structure is perfect for blog posts because it allows readers to quickly get the information they need and then dive deeper if they’re interested.
Google favourites web content that is helpful and easy to find, which means your blog posts should provide quick and easy answers to search queries. Add a “Key Takeaway” heading near the top of your blog post that covers the most important information. You can use branded fonts to make the Key Takeaway section more visually appealing, or header text. We’ve added a Key Takeaway heading in this blog to give you an example of what this looks like.
Once you’ve got your blog content prepared and ready to publish, add images. People are more likely to engage with content that is accompanied by images, so be sure to add some to your blog post before you hit publish. If you don’t have any professional photos, no worries – you can find free stock photos online that you can use instead. If you’re using our ticketing system to publish your blog, simply attach your photos along with your blog and our team will handle the rest.
Once your blog post is live, it’s time to start promoting it! The best way to promote your blog is by sharing it on your newsletter and social media channels. You can also submit your blog post to directories and aggregators like Medium and Alltop. By promoting your blog content, you’ll reach a wider audience and increase the chances of driving traffic back to your website.
With these blogging tips, you’ll be well on your way to creating content that’s both fun and informative.
If the prospect of blog writing is downright terrifying, North Shore Digital is here to help!
If you’re looking to take your blog to the next level, or if you’re just starting out, be sure to contact North Shore Digital. We are experts in all things digital marketing and would love to help get your blog off the ground (or help you improve what you already have). Thanks for reading and we hope these tips will help you create amazing content that engages your readers and drives results.
Carly is a strategic digital marketing professional with more than ten years of content marketing experience.