If you’ve been in a haunted house before then you must have felt terrified, anxious, uncomfortable, nauseous, overwhelmed, and eager to find the nearest exit – these emotions are sometimes what users experience when they visit a website for the first time. Thus, we will call this a Haunted House User Experience.
We work with over a dozen financial services companies.
They range from independent financial advisors with smaller assets under management (AUM) to large MGAs with 1000s of advisors in BC and Canada.
This article summarises the insights from our digital marketing campaigns.
What to do after you’ve published a blog? Don’t just sit there and expect traffic to come flooding in… Go promote it with this 15 minute checklist.
For a business lead generation website, the answer is simple: create more content.
Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.
Finding a theme that suits your site’s purpose is the first thing we need to look at. What do you want your user experience to be? Is your site aimed at getting and converting leads or is it showcase of your work? Once you have worked out how your site will function using specific keywords in the theme store search bar will narrow it down to themes that have been made for that purpose. For example if we are creating a website for an insurance Broker searching keywords such as “Finance Theme” or “Insurance Theme” will bring up themes that have been made for this purpose. These themes will likely come will all sorts of plugins and editors, some of our favorite editors to recommend are Elementor, WP Bakery and Gutenberge. These can be really helpful especially when it comes to the next tip – Responsiveness
I often get asked ‘what can I do to boost the SEO of my website?’ Or ‘how can I rank for our main industry keywords?’
For a business lead generation website, the answer is simple: create more content.
Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.
This article is to give you a quick overview of next steps to take to marketing your new business website after launching
This article is to help you easily launch your WordPress website that has been developed on a staging site to your live url.
It’s something that seems like it might be overly technical but with some helpful tools and tips, it’s pretty straightforward.
Here are some ideas for dealing with COVID-19 that are working for some of our clients: 5 Website Marketing Tips for COVID-19 (with examples)
In this video, I talk directly to people considering a new website and cover the three main reasons you might need one.
There are lots of reasons why you might need a new website…
We have one client that every time they wanted to change a bit of text on the page, they would have to email their head office in Germany, so changes could take one to two weeks.
These are all great reasons why you might need a new website so consider building SEO best practices right from the start, and hire us to help you build a website.
The typical range of cost is $1,000 to $10,000.
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.
